zaterdag 30 augustus 2008

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Objectified, a documentary film by Gary Hustwit. Two years after making Helvetica, the succesful film about the font and typography in general, Hustwit comes with a new piece called Objectified. This time the topic is industrial design, as you can read on its website:

It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Objectified will have its world premiere screening in early 2009. If you did see his first film and you liked it, you know you are not going to miss this one. If you dindn't, we highly recommend doing it anyway!

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