The biggest brand story of the year according to Brand New is the new look for MTV International done by Universal Everything. Better described as old look instead of new look, because the conclusion is that the original black and white logo, made in 1981, is going to be kept sacred forever from now on. Where in earlier days hundreds of designers did hundreds of different things with the logo, now, it will be untouched forverer. More images and explanation about the ‘re-design’ right here.
The biggest brand story of the year
Now, if they start broadcasting music videos again I’ll be happy. I’m getting really tired of this reality-show crap that is happening at Mtv at the moment.